The mediums of communication may vary from producing a television show, designing a magazine, writing an editorial, photographing, or painting a portrait, but the goal is always to create human connection.
Visual Designer at Groupon
BFA Graphic Design 2014
I work as a visual designer for Groupon, and design assets for their site, social media, and blog. I also get to be part of creative strategy and work with the photographers to make content for the blog (the Groupon Guide).
In the last month I've gotten to create assets for Lord and Taylor, Costco, Famous Footwear, Dicks Sporting Goods, Best Buy, and Old Navy, which is really exciting cause you get to be more creative with your colors and design when collaborating with other brands.
Probably my most relevant skills I learned at AU were technical skills in Photoshop (especially compositing photos), Illustrator (for rendering), and InDesign (making master pages and using paragraph/character styles).
Something that I wish I had learned at AU was that sometimes "done" is better than "perfect". There was a job I got fired from because I was trying to do everything "correct" on a rendering for YouTube, and I simply didn't have enough time to be particular about little edits. Sometimes you can't do A+ work when the client needs to present something in an hour.
Advice to students:
Design is EVERYWHERE, and everyone needs it done at some point. At the end of the day, people are hiring you for two reasons: (1) to make their own lives easier by entrusting you with work they need done, and (2) because you are less annoying to be around 8 hours a day than someone else they interviewed.A lot of this was learned as a freelancer, but my freelance survival skills directly lead to my current position. Be humble, be friendly, don't panic.